B2C e-commerce turnover is expected to reach more than $32 billion in 2019.
The India E-commerce report explores the details of the B2C e-commerce market in India, including connectivity, digital readiness, and device usage. The report also includes an interview with an expert from SAP, the software corporation.
Infrastructure & Logistics
India appears to be lacking in all e-commerce indices, including the Logistical Performance Index, the Ease of Doing Business Index, and the E-Government Development Index. Additionally, it appears Internet Inclusivity is a weak point, although India is improving in the internet penetration of the general population. Furthermore, the GDP is increasing with a steady growth rate.
E-commerce Landscape
In 2018, the distribution of online shoppers was predominantly male. With regards to consumer trends, half of online shoppers always check product reviews, a third of e-shoppers between 27-37 years old use mobile apps for online shopping, and most consumers buy ethical products.
If you want to learn more, download the India E-commerce Report. You’ll find additional information on market penetration, different payment methods during the festive season, and a general overview of the India e-commerce landscape.